Trust is imperative in marketing-and when you are sharing data, it becomes even more important. Create trust with infographic data visualization However, if you have multiple points of data that need to be compared, a bar chart will be able to convey the information to audiences better. In this product marketing chart from Tr圜hameleon, you can see how multiple KPIs stack up against each other.ĭepending on the focus of your graphic and how many data points you have to share, you can choose the right visual to share your message with prospective leads. Let’s break it down further. If you have one point of data-1/4 people surveyed used our tool-a pictograph will be sufficient to depict that information. Here’s a simple infographic that clarifies how the different infographic data visualizations work. That is how you can pick a visual that conveys your message. To make the right choice, you need to define the point of your data and your story. With so many options available, choosing the right visual becomes an obstacle for designers and marketers-and it happens early on in the creative process. So, which visual should you use for your infographic? Now, some of these individual categories include a variety of visualizations, as well. Charts include the following: For marketing teams without much experience with design, data visualizations become a huge hurdle.īut it doesn’t have to be this way. First, you need to understand some basics, such as how many kinds of data visualizations are available: Use the right kinds of infographic data visualizationĬreating infographics that are meaningful and easy to understand can be tricky. In this article, we share seven tips so you can create data infographics that will boost your brand awareness and revenue. Infographics are an excellent visual tool that combines text, charts, imagery, icons, and colors to tell memorable brand stories. These data visualization examples showcase how powerful and memorable infographics can be. They also position companies to share compelling stories to attract qualified leads.

‘Show, don’t tell’ isn’t just a term in entertainment-it’s fundamental to content marketing and exemplified in infographic data visualizations.Īs the world moves increasingly online, visuals have become the key to engaging audiences-especially as brains process images 60,000 times faster than text. But, why infographics, you may ask?

Infographic show many options